I was approached by Three Impostors publishing to design the branding and a series of book covers dedicated to the Welsh author Arthur Machen. Machen famously wrote the book Pans Labryth but his works gone largely uncelebrated.
Mark — The mark draws upon old and new, it’s stamp-like quality allows for a dynamic application across a range of different cover designs.
Book Jacket — The book jacket design is focused on the Welsh valleys where Machen got much of his inspiration.
Orzo was an Italian restaurant with allowing the customer to design their own dish.
The characters for the identity are made up of component parts much as a meal is made up of component ingredients. The tone of voice was simple and youthful and makes use of the 4 letters to create a rounded and geometric mark.
Fred Perry approached Ink Associates to pitch for a new store concept and creative direction. Working with the Creative Director of Fred Perry I formed part of a close knit team that art directed, and formulated ideas about the future of Fred Perry.
I designed a ‘Code of Conduct’ which detailed information about how to progress the brand and looked at improvements across various omni-channels including; branding, store culture, integrated advertising, retail design, and offline and online presence.
Included in the pitch designed an emotive brand video to capture the creative direction and indicate Fred Perry’s existing historical and cultural assets that could be used help propel the brand.
Included in the pitch were pop up and store visuals as well as packaging designs and instore marketing collateral.
Working in-house with retail design agency Ink Associates, I implemented a rebrand of the company. Branding elements included internal communications materials, window displays, office signage and marketing collateral. I also initiated newspaper to use as an effective marketing tool named ‘Wet Paint’. The editorial focused on the practice’s creative endeavours as well as showcasing the company’s work and culture.
Additionally, I designed a minimalist website which shows the work of Ink’s blue chip clients. The responsive website has video playing ability and a client portal, as well as well as a fully functioning CMS so that employees are able to update the site with ease.
I worked closely with the interior designers at Ink Associates to devise a tool that would help with their marketing, and provide an insight for clients as well as friends to the company culture. I formulated a creative direction as well as designing, curating and project managing the editorial on a quarterly basis. The creative magazine features artists illustrators and designers as well as showcasing the latest work from Ink. Once printed the editorial was sent as a new business tool as well as a magazine for the interests of the staff at ink. Collaborators include Handsome Frank, Gallery 212, Fred Perry, Lex Pott and Lydia Lieth and many more.
As part of a hospitality event during the Olympics I designed a family of graphics to go alongside props and furniture designed by the interior designers at ink associates. The exhibitions to place in large scale venues including East Wintergarden in Canary Wharf.
The colour palette was kept neutral using black and white imagery with gold highlights and text to create a premium feel. Along with the furniture there was a retro feel to the concept but overall styling and palette gave it an elegant, modern and classic finish. Illustrations were created for all the sports, in a variety of large and small formats. I drew upon quotes from past medal winners to create large scale typographic exhibition graphics
A series of apparel designs completed for The North Face Japan. The brief was to interpret the theme of ‘Science Vs. Nature’.
A commission by VF Group, the brief was to design an editorial about visual merchandising. The editorial looks at the commercial benefits of effective window displays as well siting examples from artists such as Tokujin Yoshioka, Jannet Biggs and Kyle Bean. The editorial also features a 20 page notebook for Visual Merchandising staff that could use the editorial as an effective guide.
Identity, art direction, invitation and book for Scania Trucks event
Graphic Artwork completed for Damien Hurts Brewery an art focused microbrewery operating in North London. 3 tribal portrait artworks were completed for a Smoked Porter, IPA and Pale Ale.
Graphic art posters, created for Nike Running and Nike SB.